The Rockwall Area Chamber of Commerce is reflective of the industries and businesses it serves. As such, we are called to evolve, transform and ensure that our priorities and organizational structure are aligned with the evolving needs of our Partners.
As such, the Board of Directors has approved the following Strategic Priorities to guide the Rockwall Area Chamber of Commerce through the year 2024. Our Strategic Priorities include:
The Chamber will continue to be the hub for business activity where business professionals, elected officials and non-profit organizations connect, cultivate, converse and collaborate throughout Rockwall County
- Connect Business Leaders to build relationships, ensuring a balance between interactions and technology
- Continue strategies proved successful at connection our Partners
- Gather and analyze more market data to assess Partners' expectations for value and return on investment
- Seek to play an increasing role in bringing stakeholders to the table and work together to build a thriving community
- Cultivate our community's leaders through leadership development programming
- Converse in dialog between businesses, community leaders, stakeholders and the Chamber
We will continue to advocate for legislation that promotes business and industry, economic development, job creation and community quality of life at the local, state, and federal levels of government
- Promote Pro-Business Policy to engage our economic development organizations to advance community change
- Expand our sphere of influence
- Support policies that improve the local business community
- Remain a non-partisan advocate for positions
- Expand the Chamber's capacity to lead community impact and advocacy efforts
- Support legislation on job growth and engage partners in our grassroots advocacy efforts
The Rockwall Visitor Center will continue to be an important part of our community. We will continue to expand our ongoing efforts to position our community as an upscale, unique lakeside destination.
- Expand our knowledge of best practices and operations in the tourism industry by increased professional development
- Support the City of Rockwall in serving as the Visitor Center
- Partner with hospitality and special events businesses to recruit and service tourism, social and corporates events
- Enhance our footprint in the tourism arena by increased web presence and social media interactions through new and bright campaigns to show off our local businesses looking to serve tourists
The Chamber will continue to strengthen its model for effective and efficient governance, fiscal health, management of information workplace environment and team member engagement.
- Maintain excellence through US Chamber Accreditation
- Attract and retain a diverse team of skilled and empowered professionals
- Grow membership
- Continue to grow the Chamber's partnership and total dues investments
- Enhance non-dues revenues and ensure adequate resources for the future
- Develop a Rockwall Area Chamber Forward Foundation
- Enhance speed and ease of information
- Enhance thoroughness, speed of delivery and cost efficiencies of the Chamber's core processes
